2021/12/4  
East coast small farmers go digital, putting local delicacies on online platforms (2021/11/24)
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  • 英文 English 
    East coast small farmers go digital, putting local delicacies on online platforms (2021/11/24)

    Small farmers from the East Coast have launched a new collaboration with three of Taiwan's biggest online retailers, making their local produce easy to buy at the touch of a button. Supported by the Agriculture and Food Agency, farmers from Yilan, Hualien and Taitung are hoping the scheme will put East Coast delicacies within easy reach for the rest of the country.

    This Chinese angelica tea is a specialty from Hualien's Yuli Township. Now even if you're stuck on the West Coast, you can easily order these products online for home delivery.

    Hsu Hui-fei
    Agriculture and Food Agency
    While we're trying to prevent the spread of the pandemic, everyone's gotten used to shopping online, which is the safest way. Besides, the eastern region is farther away.

    The Agriculture and Food Agency is working with three online retailers: Eslite, Gomaji and The Wonderful Food. The line of specialty items, naturally grown and produced by small farmers, is aimed at customers who like to shop organic.

    Farmer
    What we need most in the post-pandemic era is actually to join in online retailers' models for joint development. We expect sales to grow by about 30-40%.

    One participating farmer, a rice producer from Yilan, told us that traditionally, to sell her products in stores, she spent many hours just visiting clients and setting up shelf displays. Now her products get exposure through online retail platforms, and she hopes to see 30-40% sales growth. This Chinese angelica farmer from Yuli stressed that all their ingredients are grown through ecological farming methods. He brought whole angelica and red sage out to show off.

    Farmer
    We're from Yuli Township in Hualien, and we grow angelica and red sage. We make some of our crops into more commercial products, such as Chinese angelica tea bags and red sage tea bags.

    Local farmers are carrying the torch for some of the oldest skills in Taiwan. Now they're finding more ways to collaborate with tech platforms, making Taiwan's incredible natural abundance more available to everyone.
    中文 Chinese  
    農糧署與電商合作宜花東農產品網購直送

    宜花東一直是國內旅遊的最佳聖地,遊客們出遊,回程往往不忘帶上一些農產品當作伴手禮。為了讓這些後山的好滋味不再只是觀光客旅遊時的選項,農糧署和三大電商合作,上架小農們運用綠色栽種法所產的農產良品,未來民眾想買到新鮮有機的東部限定特產,不必耗費時間驅車前往,一鍵按下,在家就能享有。

    這是花蓮玉里特有的當歸茶,像這類來自東部的農產品,現在西部民眾只需要在網路下單,就能輕鬆在家享用。

    [[農糧署東區分署長 徐煇妃]]
    “防疫期間,大家都很習慣去上電商去購物,防疫是最安全。除此以外,我們東部地區其實是比較遠。”

    農糧署攜手誠品、GOMAJI、台灣好農三大電商,上架宜花東透過自然農法耕作栽種而成的小農特產品,搶攻有機線上商機。

    [[小農]]
    “配合電商的一些聯合發展這種模式,其實在後疫情時代是我們最需要的。(業績)應該會成長三到四成左右。”

    參與上架的宜蘭米製品業者提到,以往純粹透過實體通路販售,光是拜訪客戶和做展櫃布置,就要耗時許久,現在能在電商平台上曝光,有望增加三至四成業績。來自花蓮玉里的當歸小農,強調原物料全是經過綠色農法栽種,推廣會上直接拿完整當歸和丹參出來。

    [[小農]]
    “我們花蓮玉里來的,我們是在做當歸的跟丹參,然後我們會把我們的一些農產品,做成像是商品的方式,像是當歸茶包或是丹參茶包。”

    小農攜手電商、搶攻有機商機,不只讓宜花東的農產品,可以直接送到消費者手中,也減少了中間渠道的產銷費用,直接創造消費者和小農雙贏的成果。
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