2021/5/14  
As spring 2021 heats up, hotels get inventive with promotions (2021/05/03)
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  • 英文 English 
    As spring 2021 heats up, hotels get inventive with promotions (2021/05/03)

    Hotels are pulling out all the stops to attract guests this spring. With everyone holidaying in Taiwan, there’s a big pool of consumers. And the promotions on offer are getting more and more inventive. For some travelers, being tall and slim could be the ticket to a thrifty getaway. For others, a splurge at a book store is on the hotel’s dime.

    Checking in a hotel, this guest is asked to measure his height and weight.

    Huang Yi-kang
    Hotel marketing manager
    We want to give people a discount using height and weight. That’s a bit of a fun and silly way to do it, to encourage guests to come.

    This is just one of many gimmicks designed to catch travelers’ ideas. The discount is calculated by subtracting weight from height and multiplying by 10. Some guests can save over NT$1,000.

    Member of public
    Recently I’ve really wanted to go abroad. So I thought I’d find some hotels and I saw this one had this promotion. I worked out I could save NT$1,000 and that seemed pretty good.

    It’s the low season for travel and COVID has taken out international travelers, so hotels are racking their brains to come up with enticing offers. One establishment has a neat discount aimed at book lovers.

    This hotel belongs to a book store chain. Its new promotion offers a hotel discount to guests with a receipt issued by their store in the last two months – up to 50% off the bill.

    Member of public
    I can use my receipt here and get accommodation so it feels like killing two birds with one stone.

    Lin Ting-yu
    Hotel marketing manager
    We’re mainly hoping to attract consumers who like our brand, and who will be really comfortable here.

    Discounts abound across the sector. The deal is for the tall and slim at DoubleTree by Hilton in Zhongshan, Taipei. At Eslite Hotel, take along your receipt for a few dollars off. The Regent Taipei is partnered with a leisure farm, offering guided tours to see the fireflies. And the Mother’s Day promotion at San Want Residences Taipei offers guests free afternoon tea and foot massages. Tourism is hotter than ever this summer.
    中文 Chinese  
    旅遊淡季拚業績 飯店請管家陪你看螢火蟲

    疫情衝擊加上旅遊淡季,飯店業者想方設法搶攻住宿商機,用創意優惠搏眼球,像是有業者、現場量身高體重,用身高減掉體重乘以10倍,來折抵房價,還有業者,只要你拿集團消費60天以內的發票,就能折抵飯店住宿,最多可以折抵一半!甚至有人請專業管家,陪客戶一起看螢火蟲。

    住房check in,要先量身高體重,這是哪一招?

    [[飯店行銷經理黃伊康]]
    “希望用身高跟體重,這樣比較詼諧,比較有趣的一個方式,把民眾做一個折價,提升民眾住宿的意願。”

    原來飯店業者要度過慘澹景氣,推出創意行銷,只要身高減體重再乘以10,就可以省下住房費用,算算一個人可以省下1000多元。

    [[民眾]]
    “其實最近真的很想出國,那剛好就想說找幾間飯店,剛好看到這家飯店,就是有這種優惠,我這樣算下來可以折1000塊,好像也不錯。”

    疫情衝擊加上旅遊淡季,飯店業者想方設法炒熱國旅,創意折扣方式,也瞄準了平常喜歡逛街買書的民眾。

    連鎖書店旗下的旅館,推出住房專案,只要拿集團消費60天以內的發票,就能折抵飯店房價,最多可以折抵一半!

    [[民眾]]
    “剛好可以拿(購物)發票來,剛好又可以住宿,覺得一舉兩得。

    [[飯店行銷經理林渟鈺]]
    “我們主要是吸引,希望可以款待喜歡這個品牌的消費者,可以就是比較輕鬆地來入住。”

    搶國旅住房商機,像是中山希爾頓逸林飯店,越高越瘦折扣越多;誠品行旅,拿集團發票就能抵住宿費;晶華酒店和休閒農場合作,飯店管家帶你去看螢火蟲;還有神旺酒店母親節住房專案,贈送40分鐘足底按摩,再附下午茶。各業者大打創意價格戰,就是要用新點子,創造話題爭取曝光。
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