As spring 2021 heats up, hotels get inventive with promotions (2021/05/03)
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  • 英文 English 
    As spring 2021 heats up, hotels get inventive with promotions (2021/05/03)

    Hotels are pulling out all the stops to attract guests this spring. With everyone holidaying in Taiwan, there’s a big pool of consumers. And the promotions on offer are getting more and more inventive. For some travelers, being tall and slim could be the ticket to a thrifty getaway. For others, a splurge at a book store is on the hotel’s dime.

    Checking in a hotel, this guest is asked to measure his height and weight.

    Huang Yi-kang
    Hotel marketing manager
    We want to give people a discount using height and weight. That’s a bit of a fun and silly way to do it, to encourage guests to come.

    This is just one of many gimmicks designed to catch travelers’ ideas. The discount is calculated by subtracting weight from height and multiplying by 10. Some guests can save over NT$1,000.

    Member of public
    Recently I’ve really wanted to go abroad. So I thought I’d find some hotels and I saw this one had this promotion. I worked out I could save NT$1,000 and that seemed pretty good.

    It’s the low season for travel and COVID has taken out international travelers, so hotels are racking their brains to come up with enticing offers. One establishment has a neat discount aimed at book lovers.

    This hotel belongs to a book store chain. Its new promotion offers a hotel discount to guests with a receipt issued by their store in the last two months – up to 50% off the bill.

    Member of public
    I can use my receipt here and get accommodation so it feels like killing two birds with one stone.

    Lin Ting-yu
    Hotel marketing manager
    We’re mainly hoping to attract consumers who like our brand, and who will be really comfortable here.

    Discounts abound across the sector. The deal is for the tall and slim at DoubleTree by Hilton in Zhongshan, Taipei. At Eslite Hotel, take along your receipt for a few dollars off. The Regent Taipei is partnered with a leisure farm, offering guided tours to see the fireflies. And the Mother’s Day promotion at San Want Residences Taipei offers guests free afternoon tea and foot massages. Tourism is hotter than ever this summer.
    中文 Chinese  
    旅遊淡季拚業績 飯店請管家陪你看螢火蟲


    住房check in,要先量身高體重,這是哪一招?








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