2021/10/20  
Food and drink establishments adjust prices amid rising material costs (2021/10/13)
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  • 英文 English 
    Food and drink establishments adjust prices amid rising material costs (2021/10/13)

    Restaurant chains in Taiwan are raising their prices, amid higher material and manpower costs. Earlier this month Sun Dongbao steakhouse announced a price hike of NT$20 on set meals. Meanwhile, restaurant group Wowprime has announced that menus of their chains could get 5% to 15% pricier in the future. The Ministry of Economic Affairs says it will soon announce measures to help the food and drink sector cope with an upcoming minimum wage hike.

    Beef steak paired with teppanyaki noodles is a specialty dish at Sun Dongbao steakhouse. On Oct. 1, its signature set meals became NT$20 more expensive, an increase of 13.3%. Operators say the price hike is due to increased international shipping costs as well as pricier raw materials. But it's not the only steakhouse chain to raise its prices.

    Wowprime has also announced that starting Oct. 25, prices will go up by about 5% at 15 of its restaurant brands. Hi Lai Foods could be the next. The company says it's expecting to increase prices on its Chinese menu by 10% to 15% before the Lunar New Year.

    Member of public
    It's the same for all food. Snacks and stall items have all gone up by NT$5.

    Member of public
    Salaries haven't gone up, but prices have. I eat out because it's convenient.

    Hou Yi-hsin
    Wowprime PR
    Recently, international raw material prices have gone up, and staff costs keep rising. On top of that, the food and drink sector took the brunt of the impact of the pandemic. All that has put a lot of pressure on our operations. It's been getting harder and harder. So we'll adjust prices by 5% at most.

    Restaurant chains are raising their prices, amid higher overhead costs. Economics minister Wang Mei-hua says her ministry will continue communicating with food and drink operators to come up with policies before the basic wage hike in 2022.

    Wang Mei-hua
    Economics minister
    Indeed, the food and drink sector has had quite a tough time. The Ministry of Economic Affairs will roll out measures to complement the basic wage hike. These measures, as I mentioned before, will be announced before the end of October.

    Restaurants may not be the only ones raising their prices. Prices for imported butter and sugar have gone up, meaning bakeries may soon have to pass on the rise in their prices as well.

    Baker
    The price of flour and milk powder has gone up. But if we increase it too much, customers will complain. Mostly we will just absorb the costs ourselves.

    Staples such as soy and corn have also gone up amid the pandemic. Soaring shipping rates and high fuel prices have had a knockon effect on everyday items.
    中文 Chinese  
    原物料飆漲撐不住 孫東寶牛排全面漲20元

    疫情趨緩帶動輸入性通膨疑慮!因為不只運價高漲、就連肉品原物料都飆漲,讓餐飲業者大喊吃不消,連鎖牛排館孫東寶開第一槍,從10月1號起,排餐全面漲20元,而王品集團、漢來集團也在12號晚間宣布調整價格約5%-15%左右,看來通膨壓力鍋恐怕全面引爆!

    牛排、鐵板麵,搭在一起,號稱鐵板牛排始祖的孫東寶,悄悄在10/1起調漲排餐價格,以招牌主廚牛排來看,每套貴了20元、漲幅13.3%。業者說是因為國際海空運價格高漲、還有原物料漲價的結果,但宣布漲價的可不只平價牛排館。

    王品集團宣布10/25起旗下15個品牌全面調漲,漲幅維持在5%左右,另外,漢來美食也可能跟進,預計明年農曆年前大幅調漲中式餐點價格10%-15%。

    [[民眾]]
    “去吃飯也一樣,小吃啊,都漲個五塊”

    [[民眾]]
    “薪水沒有調啊,物價有上漲,會外食耶,比較方便”

    [[王品集團公關 侯懿芯]]
    “近期國際原物料價格大漲,人事成本也不斷提升,加上餐飲業一直都是,疫情海嘯的第一排,因此我們的經營壓力,也會越來越重,會將調幅控制在5%以內”

    國內連鎖餐飲齊喊漲,經濟部長王美花出面向業者喊話,也承諾關於基本薪資調漲的配套措施,會繼續和業者溝通!

    [[經濟部長 王美花]]
    “餐飲業確實前一陣子,比較辛苦,經濟部也會針對(工資)的部分,提出相關配套,這個配套上一次我也提到,在10月底以前一定會提出來”

    但連鎖餐飲漲價之外,因為進口奶油和糖也調漲,市面上的糕餅業者恐怕也要跟進反映成本!


    [[麵包店業者]]
    “比如說麵粉漲,奶粉漲,如果跟著漲太多客人會反彈,大部分都是自己吸收比較多”

    疫情影響,黃豆玉米等大宗物資率先喊漲,加上國際運費的飆升,油價因素還沒全面反映,輸入性通膨疑慮節節升高,就看這壓力鍋,何時引爆!
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