2022/5/26  
High-end zongzi sell out early as foodies embrace takeout options for Dragon Boat Festival (2022/05/13)
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  • 英文 English 
    High-end zongzi sell out early as foodies embrace takeout options for Dragon Boat Festival (2022/05/13)

    With restaurant bookings down this year, hotels and restaurants are throwing themselves into pandemic-friendly ventures. And takeaway rice dumplings for Dragon Boat Festival is a winner. Foodies are embracing rice dumplings or zongzi as a COVID-friendly takeout option. And Taiwan's high-end hotels have released very special zongzi for discerning diners to mark the holiday.

    The scent of sesame oil fills the air. This delicious sticky rice is appetizing enough – but there’s more.

    Whole abalone, dried scallops and char siu barbecued pork form the heart of this zongzi. Lotus seed paste and XO sauce are the cherry on the cake. It’s wrapped up in a traditional style and steamed in a bamboo basket. This is an ultra-luxury take on the Cantonese rice dumpling. Despite a hefty price tag, it sold out a month before Dragon Boat Festival.

    This Taiwanese seafood zongzi is flying off the shelves too, with its delectable oyster filling. The products lean on sticky rice, salted duck eggs, and pork, which have all risen in price lately. That’s made zongzi more expensive, but demand is as strong as ever. Hotels say zongzi orders are higher now than in 2021.

    Lin Kuo-wei
    Hotel vice president
    I think that at this time many people are going out for meals much less. So more folks are willing to increase the budget for zongzi this Dragon Boat Festival. So it’s actually thanks to the pandemic that zongzi sales are 30%-40% up this year compared to last year.

    This hotel in Yunlin has launched three different sweet and savory zongzi flavors, in Hong Kong and Chaozhou styles. The treats are full of local Taiwan-grown ingredients. This year, the Dragon Boat Festival is meeting head on with a surge in the pandemic as well as inflation. But the festive market has all the right ingredients to thrive this summer.
    中文 Chinese  
    端午節將至粽子價格漲 訂單反"疫"外增4成!

    各大飯店提前備戰緊接而來的端午節,受到原物料成本上漲,「粽子」價格也被迫調漲一到兩成,沒想到,出現疫情另類商機!因民眾減少外出聚餐,不少企業轉而把預算,花在送禮上,今年的訂單銷量逆勢微幅看俏,台中有飯店比去年"疫"外增加四成!

    麻油香氣直竄腦門,這顆粽子光打底的糯米飯,就讓人垂涎,但更厲害的來了。

    一整顆鮑魚跟干貝入餡後,還有整條叉燒跟蓮蓉錦上添花,壓軸在這一匙精燉XO醬,用道地的裹包法,放進竹籠裡蒸。堪稱超豪華的「粵式裹蒸粽」,要價不斐,但懂吃的饕客,早就在端午節前一個月,提前搶購了。

    暢銷的還有這款台式海味粽,裡頭多了台西的蚵乾提味,鮮氣爆表。這兩款主打招牌,關鍵食材糯米、鹹鴨蛋、豬肉都上漲,牽動粽子價格也變貴了,價格變貴,卻澆不熄端午節的「粽禮商機」,飯店訂單竟然比去年更夯。

    [[飯店副總 林國威]]
    “我想有很多民眾在這段時間,大大降低了外出聚餐,這個時候更多民眾,願意花更多預算,在今年端午粽禮上面,反而因為疫情關係,目前在今年端午粽禮銷售量,比去年提升大概3到4成”

    雲林的飯店業者,也推出三種鹹甜口味的港式跟潮州粽,結合在地食材,在佳節前的訂單,也意外看漲;傳統三大節慶之一的端午節,碰上萬物齊漲跟疫情衝擊夾擊,反而逆勢殺出銷量紅盤,民眾不在乎高價,衝一波粽子預購潮,對業者來說也算是「疫外的收穫」。
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