2019/11/13  
Supermarkets target bigger sales by doubling down on food delivery (2019/11/08)
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  • 英文 English 
    Supermarkets target bigger sales by doubling down on food delivery (2019/11/08)

    Meal delivery is a fast-growing market in Taiwan, accounting for 5% of all food and beverages sales in 2018. And the supermarket sector has taken notice. Following in the footsteps of City'super and Wellcome, Carrefour has partnered with a meal delivery app to offer ultra-fast grocery delivery. Online shoppers in Taipei's Xinyi District can now get their groceries in one hour. Chains like Carrefour are hoping to unlock bigger sales, by tapping into Taiwan's new favored way to shop.

    Doing your own shopping means having to carry your own bags back home. These days, you can save yourself the hassle with a few taps on a mobile phone.

    Supermarket chain Carrefour has partnered with Foodpanda to offer 300 products for delivery, mainly within Xinyi District. Online shoppers get their groceries in an hour.

    According to statistics from the Ministry of Economic Affairs, deliveries accounted for 5% of food and beverage revenue in 2018. That makes food delivery a business opportunity worth NT$23.7 billion. The numbers are so strong that supermarkets have taken notice.

    Chang Chun-hong
    Supermarket PR
    On top of our preexisting online shopping service, which offers delivery in 24 hours, we’re now working with a so-called delivery vendor. This service offers delivery in as little as one hour. Over the Lunar New Year period, and possibly throughout the next year, deliveries could help us break past our revenue market share of 10%.

    Following City’super and Wellcome, Carrefour has become the latest to partner with a delivery app, as Taiwanese fall in love with a faster way to shop.

    中文 Chinese  
    外送平台商機夯 與量販店跨界結盟 1hr送達

    經濟部統計,2018年全台餐飲業營業額達4745億元,外送就占比約5%,吸引量販店紛紛搶進。繼city's super與頂好後,最新又有家樂福宣布與外送平台合作,推出熟食及生活用品及乾糧等300項商品,初期範圍以信義區為主。

    民眾到賣場買東西,得要扛大包小包回家,現在不用這麼麻煩,一隻手機就可以搞定。

    家樂福首次與外送平台Foodpanda合作,推出300項商品,範圍先以信義區為主,民眾一小時就可以拿到。

    根據經濟部統計處統計,2018年全台餐飲業營業額中,外送就占了5%,相當於237億元商機,也讓量販店看到商機。

    [[賣場公關 張君鴻]]
    “除了我們本來線上購物,24小時到貨以外,我們現在跟所謂的外送,這一塊做到甚至1小時到貨。在過年這個檔期,甚至是明年度,外送這一塊有可能突破我們,業績1成以上的市占率。

    繼city's super及頂好超市之後,家樂福也來插旗,顯示即時送貨的消費型態崛起。
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