2018/8/20  
High speed rail gets fresh look just in time for summer fun (2018/07/12)
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  • 英文 English 
    High speed rail gets fresh look just in time for summer fun (2018/07/12)

    School's out and, as every parent knows, children need an adventure. Taiwan's high speed rail wants to make getting there half the fun. The HSR has given its trains a big, bold makeover, complete with new uniforms for attendants and limited-edition tickets. The new look was designed by a local artist, and it's inspired by the decorative art found at the historic Wufeng Lin Family mansion.

    Hop on the high speed rail and it’s service with a smile as usual. But passengers may notice something a little different.

    It turns out that HSR personnel have gotten new uniforms. These green aprons with artistic yellow patterning are a lively update on the old dress code of the brown utility apron.

    The new aprons are patterned after “window blossoms,” an art form traditionally used to decorate windows. The pattern appears in the coach interior, too, as well as on 12 new HSR ticket designs. The limited-edition HSR tickets will be issued this summer only, and they’re aimed at families going on an adventure.

    Passenger
    I might get a blue ticket today and get a yellow one tomorrow. That makes each ticket more special. It makes me more interested in trying my luck and taking the HSR a few more times to see what color I get next.

    Passenger
    I think I would want to collect them because these patterns are truly very unique, very cute.

    Meanwhile, the TRA isn’t content to sit back and let the HSR monopolize the family travel market. Last summer, the TRA rolled out coaches decked out in a sweet livery and other family-friendly touches. Starting the end of July, the TRA will run extra train trips, so that more families can visit Taiwan’s beautiful sights and have lots of fun getting there.
    中文 Chinese  
    搶攻暑假親子商機 高鐵換內裝走藝術風

    暑假到了,不少爸媽都會帶著小朋友出去玩,來看看高鐵,為了要搶攻這樣的親子出遊族群,高鐵和藝術家合作,將霧峰林家古厝的窗花融入服務員圍裙、車輛內裝及車票。

    來到高鐵,親切服務員依舊,但是你發現哪裡不一樣了嗎?

    原來是服務員的這身衣服已經換了,綠色底、黃色窗花紋路的圍裙,和以前咖啡色圍裙比起來,視覺感更活潑。

    窗花概念,也融入車廂內裝,就連車票也都換成了窗花,共有12款,限定暑假販賣,搶攻親子出遊票。

    [[民眾]]
    “因為今天坐到可能是藍色,明天可能是黃色,會覺得比較特別,然後會覺得比較想要試試看,多坐幾次,看自己這次,輪到什麼顏色”

    [[民眾]]
    “應該會想蒐集,因為他的花紋,真的很特殊,很可愛”

    不讓高鐵專美於前,台鐵去年暑假就打造的親子車廂,走溫馨可愛路線,從這個月底開始,也要增加班次。暑假是親子出遊的旺季,雙鐵吸客,大出奇招。
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