2018/9/21  
Taiwan cracks 1.4 million orders on 9/9 online shopping holiday (2018/09/12)
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  • 英文 English 
    Taiwan cracks 1.4 million orders on 9/9 online shopping holiday (2018/09/12)

    This year on Sept. 9, e-commerce platforms again hosted 9/9 Super Shopping Day. Online shoppers in Asia placed a record-topping 5.8 million orders, three times last year's volume. Taiwan alone saw an astonishing 1.4 million orders. The buying spree was a boon for online vendors, but it created a nightmare for convenience store workers when the ordered merchandise flooded in for pickup.

    Boxes of merchandise are stacked as high as a grown man in this convenience store. In another convenience store, the boxes are stacked five rows deep. It’s a sight that’s the result of 9/9 Super Shopping Day.

    Yang Chen-hsin
    E-commerce operator
    The 9/9 Super Shopping Day was first introduced in 2016. Taiwan was not alone in joining the event. Many countries in Southeast Asia also jumped on the bandwagon.

    The large numbers of orders are reflected in the sales volume. On September 9 alone, the Asia region set new records for both order and merchandise volumes. In particular, Taiwanese shoppers bought at an astonishing speed to crack 1.4 million orders.

    The event yielded insights into Asia’s shopping habits. Taiwanese consumers favored buying food, while Thai consumers leaned toward electronics. Malaysians spent big on daily necessities and Filipinos on cosmetics, while Vietnamese shoppers swept up fashion products.
    中文 Chinese  
    電商99購物節 台灣140萬筆訂單擠爆超商

    電商平台的99購物節剛落幕,業者統計,當天亞洲訂單高達580萬筆,比去年多出三倍,其中台灣消費力更是驚人,有140萬筆訂單!沒想到買氣旺,卻苦了超商店員,有網友就拍下,超商被網購箱子佔滿,沒地方可走的照片。

    超商裡,紙箱堆的跟人一樣高,地板擺不下,還疊到桌上,另一家超商也是,至少有5排箱子,旁邊走道又窄又小,這誇張景象,都是因為電商舉辦的9/9購物節。

    [[電商商業營運總監 楊晨欣]]
    “2016來開始首創99超級購物節,不只台灣電商紛紛跟進,我們看到東南亞各個國家也共同進行。”

    大量訂單反映在業績上,9/9當天亞洲區不管是訂單還是商品數,都打破歷年紀錄,其中台灣的消費力很驚人,訂單突破140萬。

    業者統計也意外發現,台灣人買最多的竟然是食物,拿下終極吃貨獎,而泰國愛買3C,馬來西亞愛買生活用品,菲律賓專攻美妝,越南則狂掃流行時尚產品。
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