2018/12/17  
“Taiwan” in spotlight as MOFA rebrands its Facebook presence (2018/12/06)
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  • 英文 English 
    “Taiwan” in spotlight as MOFA rebrands its Facebook presence (2018/12/06)

    The Ministry of Foreign Affairs is leveraging social media to raise the profile of Taiwan. The ministry has encouraged Taiwan's representative offices to reach out to youth with posts on Twitter, Instagram, and Facebook. It's also carrying out a quiet rebranding of its Facebook presence, to put the spotlight on the word "Taiwan."

    Visit the Facebook pages of Taiwan’s overseas offices and you’ll notice something different. The profile pictures have been replaced with an image of Taiwan, and the page names have been updated to include the word “Taiwan.” It’s part of MOFA’s campaign to strengthen Taiwan’s image overseas via social media.

    Member of the public
    It’s clearer this way. It is apparent that they want to use the name Taiwan. It might have some effect in terms of promoting Taiwan’s image.

    Member of the public
    Since the country itself is not called Taiwan, why force the name? I feel it’s better to use Republic of China.

    Taiwan has over 100 representative offices around the world, and 54 of them have a Facebook presence. So far, nearly 30 of them have gone through the rebranding. In another recent campaign to raise Taiwan’s profile, MOFA took out ads on trams in Poland, where the U.N.’s climate change conference is being held.

    Andrew Lee
    MOFA spokesman
    Whether they are locals or visitors from an embassy, if they pass by those trams in Poland, we can convey to them that Taiwan is a key player in the international community. Our hope is that they won’t forget about Taiwan.

    Facing tough challenges from China, Tsai Ing-wen’s administration has adopted a creative and varied approach to bringing “Taiwan” out into the world.



    中文 Chinese  
    低調推正名! 我國駐外館臉書統稱'台灣'

    外交部大力推動台灣品牌形象,要求各外館臉書粉絲頁將大頭貼換成”台灣”字樣,名稱也一致改成”台灣”,另外聯合國氣候變化綱要公約大會最近在波蘭舉行,外交部也在當地電車上張貼”台灣願意幫忙”幾個英文大字,向國際傳達在氣候變遷議題上,台灣不能缺席。

    點開我國各外館臉書粉絲頁,大頭貼一致換上”台灣”,專頁名稱也統一改成”台灣”!原來,外交部推”公眾外交”,打算從網路社群強化台灣的品牌形象!

    [[民眾]]
    “就比較明確,很清楚他們就是想要用台灣這個名字,對國家宣傳應該還是有點效果的啦。”

    [[民眾]]
    “既然國家不叫台灣,那何必強迫用這個名呢,我覺得用中華民國比較好啊。”

    我國在全球上百個外館,其中54個館處有臉書粉絲頁,目前將近30個完成改名。而聯合國氣候變化綱要公約大會在波蘭舉行,外交部也特別在當地電車上,刊出”台灣願意幫忙”幾個英文大字,向全世界傳達,台灣重視氣候變遷議題。

    [[外交部發言人 李憲章]]
    “不管是當地的民眾或外館的觀光客,到了波蘭當地,都能夠過車廂意象的營造,能夠感受到台灣是國際社會上很重要的成員,也希望他們不要忘了台灣。”

    宣傳台灣形象,蔡政府多管齊下,要讓我國以”台灣”之名,躍上國際。
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