2020/2/28  
Supermarkets begin selling ready-to-drink coffee (2011/04/04)
其它新聞 Other News   
  • ER doctors may start turning away patients with minor symptoms
  • Families brave cool, wet weather to celebrate Children’s Day
  • Atomic Energy Council says Taiwan’s nuclear plants safe due to geography
  • DPP presidential hopeful wants petrochemical project moved to the Middle East
  • President visits wetlands at site of proposed petrochemical plant
  • Southwest flights grounded as authorities investigate cause of ruptured jet
  • Tseng finishes second in first LPGA major of 2011
  • 英文 English 
    Supermarkets begin selling ready-to-drink coffee (2011/04/04)

    Many businesses are trying to get a piece of Taiwan’s NT$40 billion coffee market. After convenience stores began selling coffee to go a few years back, supermarkets have joined in, showing that a full-scale takeaway coffee war has begun.


    Walking into a convenience store and ordering a cup of steaming hot coffee has become a habit of many working people in Taiwan.


    Ms. Su
    Office Worker
    After I started work, I have drunk one cup every day. It’s been about five or six years.


    Convenience stores have been a great place for cheap coffee, but now Ms. Su has another choice. Supermarkets such as Matsusei, Wellcome and Simple Mart have started selling coffee by setting up coffee machines in their stores. They have their eyes on the NT$40 billion annual market for ready-to-drink coffee in Taiwan.


    Su Tse-hsiang
    Supermarket Manager
    In terms of general acceptance levels, the early period of promotion is more difficult because no one knows that we have this service. Gradually, through the use of promotional leaflets, customers are slowly discovering these products. Except for the first month, we’ve had about 2 to 3 percent growth each month.


    When walking the streets of Taipei, in addition to coffee shops and convenience stores, now supermarkets have entered the business, making it extra convenient for coffee lovers. While the extra convenience is great for consumers, for business owners, a coffee war has just got under way.
    中文 Chinese  
    超市搶商機

    台灣的咖啡市場每年超過四百億商機,因此不論是連鎖咖啡店還是超商都積極搶攻,現在就連松青超市、頂好超市和美廉社,都來加入戰局,現煮咖啡的市場越來越競爭。


    走進超商,點來一杯現煮的香純咖啡,已經成了很多民眾的習慣。


    [[上班族 蘇小姐]]
    自從上班以後,每天都要喝一杯,大概約有五六年了


    以往都是到便利商店買咖啡,現在蘇小姐多了新選擇。連超市都賣起了咖啡,松青、頂好、美廉社都陸陸續續在門市裡設置咖啡機,主要還是看中咖啡市場每年400億的商機。


    [[超市店長 蘇子翔]]
    在早期推廣比較困難,因為普遍接受度,大家還不知道我們有這個活動,漸漸透過我們DM文宣的推廣下,漸漸有客人發現到我們這方面商品,最早期只有第一個月以外,幾乎每個月是2到3%的成長


    想要買現煮咖啡,走在台北街頭,超商、超市再加上原有的咖啡廳,幾乎三五步就買得到,對民眾來說方便很多,但對業者來說,一場咖啡大戰才正要開始。
    關於民視 常見問題 如何收看民視 意見信箱

    © 2009 FTV All Rights Reserved 版權所有‧盜用必究 Designed by FTV
    地址:244 新北市林口區信義路99號   觀服電話:(02)8601-8601 服務時間:週一至週日09:00-21:00   傳真:(02)8601-3955

    本網站使用 cookie 與其他技術為您提供更好的使用體驗, 請閱讀我們的的隱私權政策,通過使用我們的網站,表示您確認並同意我們的政策。