Taiwanese designer helps launch first AR-enhanced Lego set (2020/02/13)
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  • 英文 English 
    Taiwanese designer helps launch first AR-enhanced Lego set (2020/02/13)

    Lego is popular among both children and adults. At the Lego headquarters in Denmark, a Taiwanese designer named Cheng Yi-chien in 2014 became the first Taiwanese to work there. Recently, he was promoted to senior designer. Cheng's travel to 30 countries has inspired many of his designs. In Taiwan on holiday, Cheng spoke with Stephany Yang about his latest project, Lego's first Augmented Reality-enhanced building set.

    Scan the Lego model with a phone, and a holographic variant of the set appears on the screen. The user is then tasked with capturing ghosts floating around the model.

    The designer of this set is Cheng, the first Taiwanese to work at Lego’s headquarters in Denmark.

    Cheng Yi-chien
    Senior Lego designer
    I was six years old when I received my first Lego set. Throughout elementary school, I played Lego. I didn't play other games. But starting in junior high all the way through college, I didn’t play Lego. It was when I joined the workforce that I realized Legos were still around. And surprisingly, the Lego sets I played with when I was a child still fit perfectly with the new Lego sets. So I began buying Legos and then decided to work there.

    A travel lover, Cheng has visited 30 countries in 30 years. His travels have inspired many of his designs. In 2014, he competed against thousands of applicants, enduring five months and four tests to become the first Taiwanese to work at the Lego headquarters. He and his team spent three years building Lego's first AR-enhanced game.

    Each Lego building set is a fully functional Lego model set in a fictional town. Kids can build a multi-layered model, and then use a free interactive AR app to hunt and trap ghosts. Through much trial and error, Cheng and his team created building sets that combine Lego with AR. They also invented characters in a story-driven universe. Cheng says one of the hardest parts of designing the model was building from a child’s perspective.

    Cheng Yi-chien
    Senior Lego designer
    We design for children. Therefore, besides considering the aesthetics of the set, you also have to make sure it is very sturdy and easy to piece together. If you add a function, it also has to be very straightforward and easy to use, so that children are able to play. I think that as a designer, there is much more to think about.

    Cheng is eager to tackle more challenges to make the traditional toy of Legos exciting for modern children.

    中文 Chinese  
    獨家專訪鄭以謙 樂高總部唯一台籍設計師




    [[台灣樂高設計師 鄭以謙]]



    [[台灣樂高設計師 鄭以謙]]

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