2019/8/19  
英文 English 
New year, new faces as DPP pushes to rebrand (2019/02/10)

Tomorrow is the first day back to work after the holiday, and the DPP will be introducing new faces to its ranks. Since DPP Chairman Cho Jung-tai became chairman last month, he has been preparing what he calls a campaign to rebrand the party. This week he announced some of his first major measures, which include new department leaders and a flatter hierarchy. Analysts say this restructuring could give the DPP a popularity boost, but not if it loses sight of its duty to the people.

One month after taking office, DPP Chairman Cho marked the occasion on Facebook and gave a preview of what's to come in his party. The DPP chairman said he would fulfill his campaign promise to include publicly elected representatives. To that end, DPP legislators Lin Ching-yi and Liu Chao-hao will head the international affairs department and policy research committee, respectively.

Voice of Yen Ruo-fang
DPP youth development director-designate
Working for party central is something I've never done before. It's a brand-new job description and a new environment for me. Of course, I feel somewhat nervous.

The DPP is making moves to flatten its hierarchy. It also plans to expand to 28 departments, 40 percent of which will have directors who are not career politicians. There are reports that some recruits will hail from Eslite Bookstore, Cloud Gate Dance Theater and NGOs. Amid these rumors, political pundits warn about losing sight of the mission.

Cheng Chin-lan
Political commentator
Party affairs can include campaigning and image buffing, but you've got to get down to the nitty-gritty, and that is people's livelihood. Can the people lead better lives in a country governed by the DPP? That's the crux of the matter.

Pundits say that brand management is important, but that it's the content behind the brand that wins hearts and minds. The upcoming infusion of new blood is only the start of a test for the DPP.
中文 Chinese  
民進黨拚新氣象 四成黨務主管從民間挖角

明天就要開工,民進黨也將迎接新階段的開始,黨主席卓榮泰上任後,組織扁平化成28個部門,新人事明天將陸續報到,其中有多達四成的黨務主管,是從民間挖角,期待帶來新氣象新形象。但資深媒體人分析,內政若無法做好,黨務人事怎麼改造,效果都很有限。

民進黨主席卓榮泰的臉書文章,紀念上任黨魁滿月,也預告新的一年要繼續迎接挑戰!為了兌現卓榮泰延攬民代的競選承諾,還找來立委林靜儀擔任國際部主任,劉櫂豪接政策會執行長。

[[聲源:內定民進黨青年部主任 顏若芳]]
“在黨中央的這份工作,是我沒有接觸過,等於是一個全新的工作內容,全新的一個環境,那我覺得當然會有一些緊張啦。”

民進黨不只扁平化組織架構,還擴增為28部門。其中,有多達四成黨務主管都不是政治圈傳統人物,甚至傳出還從誠品、雲門和NGO挖角專業人士。但資深媒體人提醒。

[[資深媒體人 程金蘭]]
“黨務系統可以拚選舉,可以拚形象,但是回到真實大家人民生活當中,民進黨執政的國家治理裡面,人民能不能好好過日子,我覺得這個才是本質。”

品牌形象要經營,但品牌內容才是根本,民進黨注入新血,挑戰正要開始。
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